Joe’s Café opens latest location at The Beach Mall

17 August, 2014

Hotelier Middle East

Binhendi Enterprises has launched the region’s third – and UAE's second – Joe’s Café, located in the The Beach Mall in JBR. The first in the UAE was in Dubai Mall, while the second venue is located in the south wing of The Beach Mall, housed in a double-storey building with indoor and outdoor seating. Binhendi Enterprises president Mohi-Din Binhendi said: “We are excited to announce the second opening of Joe’s Café concept at The Beach, which will mark the beginning of a successful brand expansion.”