Three core courses are designed to address different learning needs and areas. Know Dubai and Sell Dubai, the first two modules, focus on knowledge building and sales training. Add Dubai, the third module, helps travel company owners, partners and managers decide if it makes sense to add the emirate to their travel portfolio.

Know Dubai

Are you a travel planner, who develops packages and plans itineraries, a front-line sales person, or a call centre representative providing information about different destinations? If so, this course is for you. When you complete this module, you’ll have the knowledge you need to recommend and sell travel packages to a diverse range of travellers — from leisure tourists and sports enthusiasts, to business travellers and honeymooners.

The course includes nine modules:

  • General information on Dubai
  • Dubai’s tourism industry
  • Travel products of Dubai
  • When to go?
  • How to get to Dubai?
  • Where to stay?
  • Getting around the city
  • Activities & attractions
  • Essential information on Dubai

Sell Dubai

This module provides all the information you need to sell the attractive experiences that Dubai has to offer. As a year-round destination, the city appeals to all types of travellers, but different customers have different interests and requirements. This course helps you understand and recommend all types of attractions and activities, prepare itineraries and arrange tours that match your customers’ budgets and interests.

The course includes five modules: 

  • Why is Dubai a unique destination?
  • Helping you sell Dubai – More reasons “why”
  • Helping you sell Dubai – A year-round destination
  • Helping you sell Dubai – Things to do and see
  • Itinerary Planning

Add Dubai

Are you an owner, partner, or manager of a travel company looking to add a vibrant and profitable destination to your portfolio? This module will help you decide if Dubai is right for your business. If you already have our city in your portfolio, this course provides an opportunity to differentiate your training and development offering. With qualified Dubai Experts in your sales force you’ll be able to differentiate your agency as well as demonstrate your commitment to employees.

The course includes two modules:

  • Destination marketing
  • Business development
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