Whether your customers are planning a family vacation, looking to experience Dubai’s culture and art scene, just relax on the beach or are travelling for business, we offer something for everyone. The following travel products present some of the most popular and thrilling activities the city has to offer.

Family Fun

Fun, new and educational experiences await the entire family. From the stunning beaches to the amazing architecture, Dubai offers an endless array of entertainment and adventurous outings. From indoor skiing and snowboarding to rock climbing and swimming with dolphins, there’s something to amaze the entire family. Combine fun and adventure with historical tours and multicultural cuisine to ensure a unique and unforgettable family holiday in Dubai.


From the smaller community malls dotted around the city to the ultra-modern mega malls that have changed the skyline, shopping opportunities abound in Dubai. In addition to the malls are the traditional markets, or souks. A treasure trove of gold, spices, and textiles, Dubai‘s souks are alive with the buzz of trade and the spirit of a strong and traditional past.

Dubai also hosts the annual Dubai Shopping Festival, which offers a variety of special events and deals around the city.

Events & Festivals

Dubai hosts an incredible variety of events and festivals throughout the year. From major golf and tennis championships and horse racing events, to international acts such as Justin Bieber, Shahrukh Khan, Katy Perry, Michael McIntyre, and Cirque du Soleil, Dubai is a regular stop on the touring circuit for artists and athletes from around the world.

Beaches, Sport & Adventure

The warm, turquoise waters of the Arabian Gulf and our coastline are beacons for sun seekers. Dubai’s parks, world-class facilities and year-round sunshine also make it the “sporting capital” of the Middle East. With all types of spectator sports, water sports, and traditional sports and activities such as falconry, Dubai offers something for every sporting enthusiast and beach lover.

Cruise Tourism

Dubai has emerged as the cruise hub of the Middle East. The new modern terminal spans 3,450 square metres, and its deep basin makes it easy for major cruise lines, including Costa, Aida, and Royal Caribbean International to call the city their regional port.

Spa Tourism

Luxurious spas abound here. From destination retreats in the desert to spas around the city, at beach resorts and golf courses, spa culture has become one of our top attractions. Visitors can also choose from hundreds of treatments, including ayurvaedic or the traditional hammam, which involves scrubbing, steaming, and wrapping in rasal muds for deep cleansing, detoxing and deep relaxation. 


Offering ecotourism itineraries alongside traditional travel packages is increasingly popular. One major attraction is the country’s largest bird sanctuary at Ras al Khor. This huge natural tidal lagoon, which is only a five-minute drive from the city centre, attracts migratory birds in large numbers, with the Greater Flamingo being one of the most abundant species.

Another ecotourism destination is Emirates Al Maha Desert Resort and Spa. This secluded and protected area is at the core of the Dubai Desert Conservation Reserve that nurtures this treasured ecosystem.


With spectacular locations, record-breaking architecture, and impeccable service, our hotels and hotel apartments rank among the best in the world with the highest standards and facilities. The primary options to choose from include:

  • Beachfront hotels and resorts
  • City hotels and resorts
  • Desert and mountain resorts

Special Needs Tourism

Dubai is fast developing as a destination accessible to visitors with special needs. Hotels, airlines, airports, shopping malls and public transport are increasingly gearing up to become more accessible.

Business Tourism

As a destination for meetings, incentives, conferences, and exhibitions, Dubai has firmly established itself on the global stage. The combination of state-of-the-art infrastructure and facilities, a vibrant entertainment and culinary scene, a network of free zones and proximity to the Far East and Europe make us the logical choice for business tourism.


This relatively new area of specialisation for Dubai continues to attract students from neighbouring countries. Courses are offered by reputable colleges and institutions from the UK, the US, Australia and India, among others. They span the arts and sciences and include diploma programs as well as vocational and executive education. The key benefit to visitors and residents doing these programs is that they are cost-effective and allow students to live with family or friends in Dubai.

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