To create a positive and innovative working environment that also establishes the Department of Tourism and Commerce Marketing (DTCM) as an employer of choice, we provide high-quality training programmes, tools and resources that support Emiratisation and promote the hospitality industry.

Key programmes include:

SMART E-Suggestions System is designed to encourage DTCM employees and external customers to submit suggestions and new ideas that help develop and improve our services. Suggestions are evaluated by a specialized committee to reward and recognize people whose ideas are implemented. Visit the Dubai Government’s E-Suggestions System to learn more and submit ideas.

HAWAFEZ Initiative encourages employees to contribute their best performance by rewarding high standards of customer service. Winners are selected based on their performance in the following categories:

  • Distinguished Employee
  • Distinguished Supporting Employee
  • Distinguished Supervisor
  • Distinguished Group or Team force
  • Best Customer Service
  • Distinguished Field Employee
  • Unknown Soldier

Emtiaz Program provides employees with discounts and special offers from selected shops, restaurants and hotels.

Employee Relations organises many entertaining, social, sport and cultural activities that help create a positive and innovative work environment.

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