The core responsibility of the Dubai Festivals & Retail Establishment (DFRE) is to position Dubai as an international events and entertainment hub and increase competitiveness as a retail destination through festivals and promotions.
Through strategic development of our festivals calendar, we have the responsibility to conceptualise, organise and continually improve the content and activation of festivals and events for Dubai’s events calendar
. Ultimately, the goal is to attract higher traffic from near markets and drive greater economic impact.
The retail function facilitates investment and development to ensure Dubai’s competitiveness in this sector, and actively promote events in the retail sector to encourage spending.