Primary responsibilities of the Tourism Strategy, Investment and Development division include strategic planning and prioritisation of initiatives as part of the 2020 strategic roadmap. From concept to overseas promotions, to resource allocation and monitoring of delivery through the Performance Management System, the primary objective is to elevate Dubai as a destination of choice.
Destination Development undertakes the role of outlining development briefs for physical proposition needs with specialist advisors. Tourism Sector Relations works across private and public sector entities to ensure enablement of initiatives that require cross-stakeholder collaboration.
High economic impact projects that are either fully government funded or subsidized are channeled through the Tourism Investment function for rigorous ROI monitoring, management, and transparency in allocation.