All roads will lead to Dubai today (Friday, 1 January) as the 21st edition of the Dubai Shopping Festival gives an exceptional start to the new year, offering residents and visitors from around the world to enjoy a multitude of unique experiences in a city that will be at its brilliant best over the next 32 days.
With its all-embracing slogan “One World. One Family. One Festival”, bringing together people from different nationalities in a reflection of the cosmopolitan character of Dubai, visitors to DSF 2016 have the opportunity to derive exceptional experiences from a mix of over 150 unique events and activities built around the tagline ‘Unwrap The Exceptional” and that can be enjoyed in every nook and corner of the city of celebrations.
The world’s most rewarding festival will elevate the festival’s three main pillars of Shopping, Winnings and Entertainment through a range of themed events, celebrity appearances, world-class entertainment activities for the whole family and numerous promotions and life-changing raffles offering millions of dirhams worth of prizes.