Dubai Expo’s new logo design inspired by ancient ring
27 March, 2016
A 4,000-year-old gold ring found in an archaeological site in the desert is the inspiration behind the Dubai Expo 2020 logo. On Sunday the new logo for the world fair was unveiled at a ceremony where it was projected in gold light on to the Burj Khalifa. The decision to feature the ring in the logo was made by Sheikh Mohammed bin Rashid, UAE Vice President and Ruler of Dubai, who revealed the Expo 2020 emblem to huge applause. The Sarouq Al Hadeed site, where the ring was found, was discovered by Sheikh Mohammed while flying over the desert in a helicopter.