Dubai Tourism flies in families to surprise hotel staff
17 May, 2015
Tears flowed unchecked as 11 emotional Dubai residents were reunited with their families, facilitated by Dubai Tourism in a move that its CEO described as their way to thank the people who are the ‘soul of the emirate.’ An exclusive hotel competition held last year by Dubai Tourism invited employees of each participating outlet to post images or videos that best defined their #MyDubai experience, with one winner selected from each hotel. The 11 finalists, without their knowledge, won an all-expenses paid trip to Dubai for two members of their families to experience the city with them. Last week, Dubai Tourism flew over families from the Dominican Republic, India, China, UK, Portugal, Thailand, Venezuela, Australia and Philippines, taking them on a tour of the emirate, including a VIP desert safari experience and a hot air balloon ride.