Dubai Tourism unveils its largest UK experiential marketing campaign
05 September, 2016
Dubai Tourism has launched an innovative new experiential marketing campaign, Here Today, Dubai Tomorrow, designed to give British holidaymakers a ‘live’ taste of what they could enjoy on a trip to Dubai – and further boost the city’s reputation as one of the UK’s favourite holiday destinations. The campaign, running till 11 September, sees London’s Waterloo Station transformed into a living, breathing recreation of Dubai’s top experiences. Cutting-edge technology lets people experience the sights, sounds and attractions of the city right there on the station’s concourse, with daily prize trips to the destination up for grabs on-site throughout the campaign period, and a grand prize available via dubaitomorrow.com.