In roaring style: Jaguar rolls out first-ever SUV in Dubai
02 May, 2016
British luxury brand Jaguar late on 2 May accomplished a historic world-first for its Middle East launch of the All-New F-Pace performance SUV. Thousands of Dubai residents, tourists and a handpicked selection of VIP guests turned out to watch the dramatic three-minute spectacle that was seen across the world by viewers on Jaguar’s online channels. The show started with a striking projection of the Dubai cityscape across the huge central panel of the Burj Khalifa façade, with the F-Pace outline roaring into view, scaling the length of Burj Khalifa – representing the performance prowess of Jaguar’s newest addition.