RTA becomes first government entity to support Dubai new brand through short- and long-term marketing campaign

06 September, 2014


The Roads and Transport Authority (RTA) has announced its support of the new Dubai brand by using the emirate’s new logo in mass transit modes, which include Dubai Metro, public buses, taxis, water bus, water taxi and Dubai Ferry, by displaying the brand on the number plates of private vehicles, NOL cards and NOL card issuing machines. The new brand shall be promoted at RTA stands at international exhibitions and conferences as well as the RTA website.

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