‘Intersect by Lexus’, which is soon to launch in DIFC, has appointed Tomas Reger, who first moved to Dubai from London in 2007, as executive chef. The concept is one where people can experience the Lexus brand without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests will be able to engage with Lexus through food, design, art, fashion, culture, movies, music and technology. Intersect to Lexus has already opened in Aoyama, Tokyo, in 2013. In December 2015, it will be officially inaugurated in Dubai in DIFC. The space is designed by Masamichi Katayama, founder of the interior design firm Wonderwall.