UAE presence at Expo Milan to boost tourism
20 September, 2015
The UAE’s participation in Expo Milan 2015 is expected to boost tourism to the UAE and from the country to Italy, tourism analysts say. The UAE pavilion at Expo Milan, a six-month exhibition that opened in May, attracts between 7,000 and 8,000 visitors from around the world per day, who watch presentations and short films on the UAE, and are given information on Dubai Expo 2020, which is expected to welcome 25 million visitors. “The UAE’s presence at Expo 2015 in Milan will offer the UAE a solid opportunity to promote itself as a fast growing business and leisure tourism destination at one of the largest events globally. This should generate interest among more travellers to visit the country in the future for both business and leisure,” said Rashid Aboobacker, associate director at TRI Consulting. Guy Wilkinson, managing partner at hospitality consultancy Viability, said that visitors to the pavilion will likely “be inspired to visit Dubai before 2020 and see what’s going on”.