In 1996, His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE
Vice President and
Prime Minister and Ruler of Dubai turned
his idea of creating an epic shopping festival into reality based on the vision of
HH Sheikh Mohammed to position Dubai as a year-round family tourism destination.
Dubai Shopping Festival received 1.6 million visitors in its first year and offered
loads of fabulous prizes. Indeed, an amazing way to kick off the festival.
By the following year, 3,000 retail outlets registered to
participate in the
festival, offering unbeatable deals and discounts to shoppers from around the
worldWe also launched the Global Village along the banks of Dubai
international pavilions offering gifts and handicrafts from around the world.
Our third festival came with a theme:
‘Children of the World Meet in Dubai’.
As expected, families with children flocked to the city. A total of 2.2.
million people visitors came to the city.
Just before the turn of the century, our theme changed accordingly to ‘The
Family Gathering of the Millenium’.
Families from all over the world had the party of their life as they joined in the
citywide celebrations with great fervour at various attractions such as The Smurfs
Village, Planet Pepsi and Toy City. In the end, the successful fourth edition of DSF
had attracted 2.4 million visitors who spent AED 4.15
billion across various
sectors, mainly shopping and entertainment.
The new millenium brought with it a new edition of DSF & the all-encompassing
universal slogan : ‘One World. One Family. One Festival’. It was
also the year we
started to welcome a record numbers of European visitors, making our festival go
Mums were treated to a special promotion this year, with one lucky mum taking home a
prize of US$100,000 in the ‘To Mother With Love’ promotion. For
this DSF we raffled
away 41 kilos of gold and 31 Rolls Royce cars.
This edition attracted 2.55 million visitors, with the total
spending climbing to
AED 4.50 billion.
This year continued to welcome an increase in more shoppers, more shopping and
consequently more people exploring our city. We celebrated by upping the stakes in
our ever-popular mega raffles: 31 Nissan Patrols, two Lexus cars and AED 200,000 in
cash every day, plus 41 kilos of gold were given away as prizes.
This was one busy year, as the Night Souq allowed shoppers to shop
past normal mall
closing hours. A new event, Dubai Fashion 2003, helped position
Dubai as one of the
fashion capitals in the world, with the biggest names in international fashion and
accessories showcasing their latest collections. We also hosted Whitney
Bryan Adams, A. R. Rahman and more than 1,000
international street performers,
making for one very busy – and entertaining - festival.
We approached 2004 in style, featuring top fashion houses like Dior, Christian
Lacroix, Givenchy and Emanuel Ungaro. A total of
AED 5.12 billion was spent by 3.1 million
For our milestone 10th anniversary,
3.3 million visitors helped us celebrate the occasion by going on a
all over our city. Prizes matched the occasion: In the Lexus Mega Raffle, shoppers
got the chance
to win two luxury cars plus AED 100,000 in cash every day; four villas from Emaar
Properties, 100 kilos of gold to one winner in addition to a daily prize of 1 kg
gold and, solitaire diamonds.
This time around, we decided to do things a bit differently. Instead of having two
editions, we had the longest edition of the Dubai Shopping Festival
You guessed it – that means double the celebrations, double the shopping, double the
fun. Adding to the festival atmosphere were other events such as Cirque Du Soleil
and the Dubai Balloon Festival. The 45-day long DSF featured mega raffles offering
visitors the chance to win 96 Lexus cars, 45 Nissan cars,
45 kilos of gold and massive cash prizes.
To keep things fresh, we introduced two new concepts in entertainment this year:
‘Dubai Records’, which highlighted the talents and accomplishments
of the city’s
residents, and ‘Dubai Fashion’, which attracted top designers from around the world.
3.2 million visitors came to the city for our promotions, sales,
entertainment across the city.
During our 14th edition we reached a new milestone, introducing two new shopping
precincts: The Walk at JBR and the iconic Dubai Mall. We also broke a really sweet
world record: the world’s largest dessert buffet (because shopping
and food go hand
Our 15th anniversary was certainly a special one. Street festivities, the Dubai
International Jazz Festival and Gulf Bike Festival elevated the city to a full-blown
This edition attracted 3.5 million visitors with a total spending
of AED 10.2
Amy Winehouse and Pharrell Williams graced us with
their presence during our 16th
edition of the festival. A total of AED 15.1 billion was spent
sectors including shopping and entertainment. In addition to the regular mega
raffles, we also gave away AED 3 million worth of prizes in a diamond
“Dubai at its best”, was our 17th edition marketing slogan, and the
certainly lived up to the theme: we saw a record number of visitors
and the region’s longest synchronized musical fireworks display, extending 6 km over
a stretch of area along Dubai Creek.
On our 18th year, innovation took new shapes during Dubai Shopping
Express Fashion aboard Dubai Metro was the region’s first-ever fashion event held on
a moving train.
Likewise, we staged the unique Street Catwalk along The Dubai Mall Fountain
Promenade and the Midnight Fashion Show featuring models walking as the clock struck
Perhaps the most dramatic moment came when an Aston Martin landed on a helipad on
the Burj Al Arab!
This year, visitors enjoyed the theme ‘Shop at your best’ while
participating in a
number of unique experiences.
Mind-boggling prizes and 75 percent discounts at over 6,000 shops across 70 malls in
Dubai continued to be offered and another year marked another first: the DSF
Vertical Catwalk, the first-ever vertical catwalk to scale up the façade of
We celebrated two decades of shopping under the theme
‘A Journey of Celebrations’. We held over 150 mega events and saw
style icons like
Giuliana and Bill Rancic and Nicole Richie unveil Celebrity Pop-up
Shops in Dubai.
This year’s festival ended with an epic finale. We created the Dubai Celebration Chain, the world’s longest handmade gold chain, which won Dubai a Guinness World Record.
AED100 million in prizes across 32 days.
During our 21st edition, visitors flocked to the city for unbeatable shopping deals and discounts across 4,000 retail outlets. Adding to the festive atmosphere, we welcomed 200 celebrities including mega stars like Alessandra Ambrosio and gave away
Unforgettable highlights included the Hermes Wanderland exhibition at Dubai Fountain, the world’s biggest perfume sampling, street parades at Bastakiya and Downtown and in mall concerts with OMI.
From mega sales and one-of-a-kind outdoor markets, to a street parade at the world’s first fully-functional 3D printing building and a superstar performance by Jessie J in Mall of the Emirates, the 22nd edition of Dubai Shopping Festival has injected excitement into Dubai's retail scene. The month-long retail therapy event, taking place until 28 January around various locations in Dubai, features mega raffles and offers visitors the chance to win amazing prizes worth up to AED1 million. DSF visitors should be prepared for a world-class, immersive retail experience with amazing shopping deals and memorable fun!