Downtown Dubai is known as ‘The Centre of Now’ and for good cause. Home to the world’s largest mall, coupled with some of Dubai’s biggest attractions and world-class hotels – you can truly experience it all in one district. Located at the centre of downtown is The Dubai Mall, which houses over 1,200 shops under its massive roof. Here, you can dive into DSF sales at high-street favourites such as Topshop and Zara, shop for luxury labels at Fashion Avenue or purchase leading footwear brands at Level Shoe District. As part of the festival, expect pop-up fashion shows, beauty and makeup workshops, live entertainment and celebrity visits. When it’s time to take a break from all the shopping, step outside the mall and be greeted by must-see attractions Burj Khalifa and The Dubai Fountain, the world’s tallest building and the world’s tallest performing fountain respectively. If you’re looking for an Arabesque shopping experience, step through a stunning walkway to find yourself in the charming Souk Al Bahar where you can browse through exotic wares, carpets, jewellery, designer pieces and more. Take a short stroll to Burj Park for boho fashion and live entertainment at Market OTB or head to Mohammed Bin Rashid Boulevard, a long strip dotted with cafes and retail outlets. To enjoy a night of glamour in downtown Dubai, experience the new Dubai Opera or choose from an array of opulent hotels such as the world’s first Armani Hotel.