Dubai hosts MCI Association Academy Week
31 March, 2016
In April, Dubai hosted MCI Group’s Annual Association Academy Week. For the Association Academy Week, MCI - a key driver of innovation in global meetings, events, association and congress industries – brought together the company’s best minds and leaders to address challenges that associations face in finding market relevance and looking at solutions to help associations capitalise on their membership engagement.
Erica Fawer, MCI Group Internal Events Director, commented on the event: “There was a lot of positive energy during our Academy Week and we received great feedbacks from our colleagues. They all experienced the magic of Dubai and left the city with some great memories and some new friends.”
Steen Jakobsen, Director, Dubai Business Events, said: “Hosting the MCI Association Academy Week reinforced the already strong partnership between MCI and Dubai. The week was filled with knowledge sharing and industry best practice that will allow the association market to grow in Dubai and the region.”
Over the course of the week, Dubai Business Events treated the 120 delegates to a unique desert experience in partnership with Platinum Heritage as well as dinner at the iconic Palace Downtown Hotel. MCI Dubai recently celebrated 10 years of operation in Dubai and their presence is in line with the Emirate’s drive to attract leading associations to organize their meetings here or establish a permanent presence in the region.