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From indulgent shopping sprees and culinary discoveries to adventures in the sand and sun, Dubai is known as a global hotspot for leisure and recreation, offering a variety of incredible attractions. There’s something for adrenaline seekers, culture lovers and everybody in between. Dubai’s modern and innovative spirit, rich cultural life, and wondrous settings are sure to appeal to all.

The Emirate has modern and historical elements, from ancient sites and traditional arts and crafts to the buildings that punctuate the soaring skyline and cutting-edge art and film. And with an expanding multicultural group of artistic talent, we are fast gaining a reputation as the region’s artistic hub.

Few other cities have so many landmarks that have become ‘world firsts:’ Ski Dubai, Palm Jumeirah, Burj Al Arab, Burj Khalifa and the list goes on. These landmark projects have captured the world’s attention.

One of the most interesting places to visit in Dubai is the Sheikh Mohammed Centre for Cultural Understanding. The SMCCU was established under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum in 1998 and is located in a traditional wind tower house in the heart of the Al Fahidi District in Bur Dubai. The centre strives to remove barriers between people of different nationalities and raise awareness of the local culture, customs and religion of the United Arab Emirates.

Other must-see attractions include the Sheikh Saeed Al Maktoum House, the official residence of a former ruler of Dubai (1912–1958), which contains a rare collection of historic photographs, coins and documents, and the Dubai Museum.

You should also experience the mystique of the desert and its traditional hospitality. Tours will take you outside Dubai into the desert and the neighbouring Emirate of Abu Dhabi, including its beautiful garden city of Al Ain. 

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