What is the Al Safeer Programme?

One of the most important factors in successfully winning a bid for an international conference is to have a strong and influential local host. If you’re a leader in your field or are involved in a multinational organization or association that holds international meetings or conferences, we invite you to become an Ambassador of Dubai under our Al Safeer Programme. The Programme supports individuals who can influence their own professional associations and groups to meet in Dubai.

Many prominent leaders in their profession are well connected internationally and are passionate about the promotion of Dubai to the rest of the world. The Al Safeer Programme taps into this energy by providing opportunities to promote Dubai internationally as a destination for business events such as conferences, congresses, conventions, exhibitions, general assemblies, incentives, meetings, motivational experiences and recognition events.

Ambassadors are drawn from professional bodies, government and corporations representing key industries such as medicine, science, innovation and commerce. With a focus on introducing new business opportunities, much of their role includes providing leads on potential business events for Dubai, presenting at international events, and providing input into the bid processes.

Experts across various industries have benefitted from the Programme – from raising the profile of their own work among peers to bolstering their international networks. Throughout their activities, Ambassadors receive strong support from Dubai Business Events.

Interested in Becoming an Ambassador?