Ambassador Program

What is the Al Safeer Programme?

One of the most important factors in successfully winning a bid for an international conference is to have a strong and influential local host. If you’re a leader in your field or are involved in a multinational organization or association that holds international meetings or conferences, we invite you to become an Ambassador of Dubai under our Al Safeer Programme. The Programme supports individuals who can influence their own professional associations and groups to meet in Dubai.

Many prominent leaders in their profession are well connected internationally and are passionate about the promotion of Dubai to the rest of the world. The Al Safeer Programme taps into this energy by providing opportunities to promote Dubai internationally as a destination for business events such as conferences, congresses, conventions, exhibitions, general assemblies, incentives, meetings, motivational experiences and recognition events.

Ambassadors are thought leaders in their field, recognized for their professional achievements, acknowledged for their contributions and enthusiastic in their support for Dubai as an events destination. They are drawn from professional bodies, government and corporations representing key industries such as medicine, science, innovation and commerce.

The specific role of ambassadors varies in light of personal knowledge, area of expertise and contacts. Much of the role has to do with opening doors and introducing business opportunities. This could include providing leads on potential business events that Dubai can bid for, making a presentation at international business events, providing input to bid preparation and providing access to international CEOs and decision makers.

Being an ambassador gives you a chance to raise the profile of your work amongst your international peers and to promote the best regional achievements, advancements and expertise to the world. In addition, it can boost your own international network and provide a platform for research projects and international collaboration.

Dubai Business Events provides free and dedicated support for Al Safeer Ambassadors, from bid stage through to the conference taking place in the city. You can join our growing community of Ambassadors by bringing your meeting to Dubai, sharing the city's success and putting your own career in the spotlight.

If you are interested in being a part of this successful programme, please contact: