Dubai’s record-breaking 15.8 million international travellers helps close gap on Tourism Vision 2020 goal to welcome 20 Million visitors a year by 2020.
In February, Dubai announced that a record-breaking, 15.8 million international travellers visited the emirate in 2017, representing a 6.2 per cent year-on-year increase in comparison to 2016.
The results have further cemented Dubai’s global position as one of the leading tourist destinations in the world. Dubai is not just home to iconic towers and world-class infrastructure; the city appeals to travellers from around the globe and offers a superlative destination experience.
His Excellency Helal Saeed Almarri, Director General, Dubai Tourism said: “Dubais strong performance in 2017 can be attributed to the effectiveness of Dubai Tourism‟s three-pronged strategic framework, focused on market diversity, agility and personalisation in outreach, and continuous proposition evolution.”
The emirate's close-proximity to core source markets, ease of visa-on-arrival process, hospitality and leisure offerings, among other factors, all contribute to its growing destination appeal. The sustained strength and resilience of Dubai’s travel and tourism sector is underscored by its ranking as the fourth most visited city globally, and can be attributed to strengthened partnerships across the government, public and private sectors. This has led to a significant increase in the sector’s contribution to the city’s and nation’s GDP at a time when the region is focused on fostering a strong post oil-based economy.
Today, the emirate continues to capture a large share of the global outbound travel market, while mitigating single-market-exposure. India retained the top spot in 2017, contributing 2.1 million visitors as the first country to cross the 2 million mark in a single year. The Kingdom of Saudi Arabia (KSA) maintained its second rank, contributing 1.53 million tourists last year and the highest driver of traffic volumes from within the Gulf Cooperation Council (GCC). Meanwhile, the UK placed third, contributing 1.27 million travellers, a 2 per cent increase from the previous year. Dubai’s new visa-on-arrival status for China and Russia elevated visitation from both markets as well, with visitor figures increasing by 41 per cent and 121 per cent respectively.
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