Sponsorship Opportunities

Recognising the value and unlimited potential of events as both a tool of economic diversification as well as a driver of social cohesion, Dubai’s visionary leadership – working closely with public and private sector partners – has put events at the forefront of the emirate’s growth strategy.

Through Tourism Vision 2020, the emirate both formally outlined the importance placed on events, as it also set in motion the acceleration of existing government support for the events and festivals through the launch of the Leisure Events Sponsorship Scheme to drive continued innovation, maturity and sustainability across Dubai's events industry. The scheme targets sport, entertainment and/or cultural events and allows for event organisers to apply for sponsorship for events taking place from 1 May 2019 onwards.

Event organisers eligible for sponsorship are those hosting an event that is:

  • Ticketed
  • Open to the public
  • Eligible to apply for or holds a Leisure Event Permit

To apply for the Leisure Events Sponsorship Scheme please complete the form here

Looking towards the future diversification of Dubai’s events calendar, Dubai Tourism aims to inspire Dubai’s events and festivals industry to reach new levels of excellence by making it easier to stage events and support new, innovative and sustainable event concepts.

Dubai Tourism supports proposals that:

  • Attract visitors from Dubai’s key international markets
  • Promote and market Dubai locally and internationally
  • Build Dubai’s reputation as a global events destination
  • Build advocacy from the local community
  • Show innovation and sustainability

To apply for Leisure Events Strategic Investment Fund please complete the questionnaire and submit your proposal here


Download our handy guide

Here is a complete guide to Dubai’s event registration, e-Permits and e-Ticketing processes.