International Sports & Fitness Middle East sees manufacturers, suppliers, distributors and service providers flocking to Festival City in their thousands, with 175 exhibitors and brands showcasing more than 1,000 products. This year sees 75 regional VIP buyers attending the event, which covers six key industry sectors. These sectors include new segments on urban, outdoor and combat sports, as well as fitness and health, team sports and facilities. The exhibition is conveniently segregated into two sections - one zone for fitness, and one for sports. The event also hosts more than 20 conference tracks and workshop opportunities.