Dubai Goes Beyond What's Possible
Dubai has a reputation for being a visionary city; a first-mover that shapes its own destiny. The spirit of possible and wise foresight of its leaders have been hallmarks of Dubai’s economic progress over the past decades. And what once was a tranquil town has rapidly grown into a premier leisure and business tourism destination, becoming the record-breaking and innovative city it is today - the crossroads of opportunity.
Dubai has emerged as a global hub for financial services, logistics, tourism, hospitality and trade, and is steadily growing other sectors including healthcare, technology and clean energy. The city boasts a strong international reputation as a dynamic, stable and safe destination, offering state-of-the-art facilities, first-class infrastructure and a range of headline-grabbing attractions and experiences, many unmatched by any other city in the world. As Dubai matures in its role as a global knowledge hub, the city is cementing its position as a world-leading business events destination.
Certainly, Dubai has capitalised on its strategic geographic location as the gateway between the East and West and established itself as a rapidly growing global business hub that is home to more than 50 per cent of the Middle East’s business events, including many of the world’s largest in their sectors.
According to data from, Dubai World Trade Centre, the city’s premier confex venue and destination welcomes 2.74 million visitors to Dubai each year, underlining the significance of the MICE driven tourism impact on Dubai. In 2015, the venue said $5.7 billion was generated by events held in the Dubai World Trade Centre, strengthening the city’s reputation as the place where business meets.