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Meet Saad – Dubai's new artificial intelligence service

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Saad https://www.visitdubai.com/en/business-in-dubai/why-dubai/news-and-insights/saad 20170703T101845 20180107T123838:636509255183496066 News & Insights Saad is an artificial intelligence service which is the brain-child of Smart Dubai and the Dubai Department of Economic Development (DED). Built with IBM's Watson software, the service allows individuals and businesses to ask questions or clarification about Dubai's business licensing and registration procedures and processes, giving real-time responses to questions within moments. Saad’s an AI service to help with business setup questions

This innovative Dubai-born service helps streamline business licensing


Kickstarting a Dubai-based business has never been simpler, with the new Saad service answering entrepreneurs' registration and licensing queries instantaneously.


Dubai has proven itself again as the ideal business hub for large international groups and start-ups alike, with the release of the new Saad artificial intelligence service. The brain-child of Smart Dubai and the Dubai Department of Economic Development (DED), and built with IBM's Watson software, the service allows individuals and businesses to ask questions or clarification about Dubai's business licensing and registration procedures and processes, giving real-time responses to questions within moments.


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The service was initiated due to high demand for Dubai-issued commercial licenses across retail, food and beverage, hotels and more, as Dubai continues to expand its corporate footprint and add to its hugely successful free zones concept. The new service builds on Dubai's appeal as a central financial centre, with businesses able to set up offices or partnerships with the Dubai government's full support and detailed expansion solutions.

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Demonstrating the abilities of the service at a tailored workshop for government agencies, Dr Aisha Bin Bishr, Director-General of Smart Dubai, said that the technology is an innovative tool suited to Dubai's industry expansions, adding value to public-private partnerships and increasing satisfaction for businesses.

"We believe that by harnessing the latest in technology we can offer innovative services to enhance citizen experiences in Dubai. The impact of Saad, which we delivered in partnership with IBM, is an example of a successful collaboration and we look forward to working side by side as we continue to transform Dubai into a Smart City," she said.

Expanding on the city's plans for an artificial intelligence roadmap, Dr Bin Bishr praised the forward-thinking ideas that have made Dubai into a destination of choice for many industries. "Working with a network of partners from the public and private sector, Smart Dubai is continually exploring innovative technological solutions to improve quality of life in Dubai and make Dubai a more efficient, seamless, safe and impactful city experience,” she explained.

“Our efforts are driven by our desire to implement the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the smartest and happiest city on earth.”

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English Dubai Corporation of Tourism & Commerce Marketing

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