The Tourism Strategy, Investment & Development division covers the strategic planning and the prioritisation of initiatives as part of the Tourism Vision 2020 roadmap. Whether conceiving overseas promotion campaigns, managing resource allocation or monitoring performance, all of its efforts are aimed at elevating Dubai’s position as a destination of choice.
Our Destination Development team outlines development briefs for physical proposition needs with the help of specialist advisors. Our Tourism Sector Relations team works with the private and public sector to make sure initiatives that require collaboration proceed smoothly.
In the case of high economic impact projects, which may be fully government funded or partially subsidised, the Tourism Investment team provides rigorous monitoring of return on investment, management, and complete transparency in funding allocation.