The Department of Tourism and Commerce Marketing (DTCM) is comprised of a number of different entities and functions, which work together to plan, supervise, develop, and market Dubai’s tourism industry. The portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Business Events, and Dubai Festivals & Retail Establishment.
Primary responsibilities of the Tourism Strategy, Investment & Development division include strategic planning and prioritisation of initiatives as part of the 2020 strategic roadmap. From concept to resource allocation and monitoring of delivery through the Performance Management System, the primary objective is to elevate Dubai as a destination of choice.
The Dubai Corporation for Tourism and Commerce Marketing (DCTCM) is the newly established body responsible for the branding, promotion and marketing of the Emirate of Dubai. DCTCM is dedicated to working with private and public sector tourism and commerce partners to promote Dubai’s position as a leading international business and leisure destination around the world.
The core responsibility of the Dubai Festivals & Retail Establishment (DFRE) is to position Dubai as an international events and entertainment hub and increase competitiveness as a retail destination through festivals and promotions. We conceptualise, organise and continually improve the content and activation of festivals and events for Dubai’s events calendar. We also actively promote events in the retail sector to encourage spending. Primary responsibilities of the Dubai Business Events (DBE) include:
- Building awareness of Dubai as a host for world-class business and leisure events
- Complementing the festivals division by attracting high profile events from around the world
- Elevating Dubai as a premiere cruise destination
Regulatory Affairs manages the licensing and classification of the tourism industry of Dubai, including but not inclusive to the licensing and classification of hotels; the licensing of tour operators; and the provision of permits and licences to events.
The division includes Licensing & Classification, Tourism and Event Academy, Event Regulations.
Shared Services provides a range of important administrative services including: Human Resources, IT, Legal Affairs, Finance and Procurement.