Instagrammers invited to share their stories to be chosen to appear on iconic hotel
DUBAI, UAE, 23 September 2014 – Calling out Instagrammers from the UAE and around the world to share their #MyDubai moments from the month of September. Keen snappers have just a couple of days left to post photographs which best illustrate their personal experiences of Dubai on their Instagram feeds using the #MyDubai hashtag. They will then get the chance of seeing their images appear on the iconic Burj Al Arab sail this Thursday evening [25 September 2014].
The #MyDubai initiative, which was launched earlier this year by His Highness Sheikh Hamdan bin Mohammed Al Maktoum to create the world’s first autobiography of a city, has been eagerly embraced by the public, as shown with more than 1.5 million posts using the hashtag so far on Instagram alone.
Every day, a selection of images hashtagged #MyDubai on Instagram are chosen to represent life in Dubai as residents and visitors experience it, which can be viewed on @MyDubai. Five picks of the month’s pictures are showcased on the Burj Al Arab sail on the evening of the last Thursday of every month and final decisions are now being made about which images will be selected to represent September’s #MyDubai moments. Any images submitted up to [midnight on Wednesday 24 September] will be in with a chance of making the final cut, but Instagrammers shouldn’t despair if their pictures don’t make the grade - there’s always the chance to be among the best again next month.
Mr. Ammar Hilal, Burj Al Arab Hotel Manager said: “This is a great community initiative and Burj Al Arab Jumeirah is proud to play a pivotal role. #MyDubai has enabled us to connect, engage and evolve with our community; this is a great way for us to give back.”
Issam Kazim CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “This is an incredible opportunity for Dubai residents and visitors to see their #MyDubai moments broadcast to the world on one of Dubai’s most recognised and best loved landmarks. The images we are looking for are those which capture the essence of our city, who we are, and how we go about our lives. They can be family moments, experiences with friends, favourite places in Dubai, or even just a day at the beach. What’s important is that the photo depicts an experience of the city with all chosen images featuring a person or people. We’re now looking for highlights from September, and we want to see those pictures light up the Burj this Thursday evening.”
Nourhan N. Beyrouti, strategic creative branding senior director at www.beyrouti.me had his picture projected last month featuring a selfie with DSS mascot, Modhesh, he said: “Dubai has illuminated me, and my picture beamed on the most iconic structure, the world has given me the most emotional bond with the only city that loves you back. #MyDubai is truly #MyDubai”. His Instagram account handle is @beyrouti.
Maz Hakim, presenter at Virgin Radio Dubai had her Ramadan moment shown on the sail in July, she said: "What an absolute dream to have my picture and face projected on one of the most amazing and recognisable buildings in the world. It was truly an incredible privilege to be associated with #MyDubai. The entire experience was magic!". Her Instagram account handle is @mazzhakim.
Francis Karl P. dela Peña’s picture was that of a man sitting by the creek over sunset, he said: “As a Filipino expat here in Dubai for more than a year now, I feel very proud that my photo was chosen to be featured on the Burj Al Arab sail. It is a privileged to be able to showcase the beauty of Dubai, my second home, through my photographs, not only to my fellow Filipinos but also to the rest of the world”. Francis is a special education teacher and his Instagram account handle is @mactuscraig.
The selected five #MyDubai September shots will be shown on the Burj Al Arab from 8 pm to 1 am this Thursday, 25 September 2014
Residents and visitors are also encouraged to share their #MyDubai stories and experiences of the emirate on Twitter.
Note to Editors:
The #MyDubai initiative was created by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, with a request for residents and visitors to join him in sharing photos, videos and stories on social media and show their experiences of Dubai. The intention is to celebrate the everyday lives of the people and communities of the Emirate and show the city that is beneath the landmarks, headlines and superlatives.
The contributions will be shared across social media platforms and in other forms of creative media such as exhibitions and art installations. Launching the initiative, His Highness Sheikh Hamdan said: “A city’s story is created by its people and it’s time to join together and show the world how 2.1 million people can create one remarkable story: together we will create the world’s first autobiography of a city.” A selection of contributions can be seen @MyDubai on Instagram, Twitter and Facebook.
About Dubai’s Department of Tourism and Commerce Marketing (DTCM):
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.
DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.
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