Organisers Dubai Festivals and Retail Establishment (DFRE) worked closely with retail partners to create a new festival that focuses on the Emirate’s growing homeware sector. From offering design inspiration to showcasing the city’s array of local interiors talent and global brands, Dubai Home Festival, which runs until 1 May 2019, is a unique opportunity to further attract retail tourism to the region.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, commented: “We are very fortunate to work with such pioneering industry partners who have fully supported our plans to launch a brand new festival here in Dubai. We are confident that focusing on the homeware sector will help increase footfall to our shopping locations and drive increased retail tourism, and together with our esteemed partners, look forward to seeing the success of the first edition of Dubai Home Festival.”
Mohamed Al Jasmi, Senior Mall Manager, City Centre Mirdif, Majid Al Futtaim – Properties commented: “We are grateful to Dubai Festivals and Retail Establishment for spearheading Dubai Home Festival 2019, and for putting a spotlight on home furnishing and bringing together key players. The home segment is an important cornerstone of City Centre Mirdif and all Majid Al Futtaim malls with its vast offering of international world-class furniture, homeware, and appliance stores. This is a brilliant initiative that will undoubtedly invigorate the furniture and homeware segments with a host of special promotions, activities and offers taking place throughout the city.”
Omar Khoory, Managing Director, Nakheel Malls, said: “We congratulate Dubai Festivals and Retail Establishment for creating another event that further strengthens Dubai’s position as a leading retail destination. As a strategic partner of DFRE, Nakheel Malls is committed to offering unparalleled experiences at Ibn Battuta Mall and Dragon Mart.
“We are excited to be part of the inaugural Dubai Home Festival (DHF), a novel addition to Dubai’s retail calendar that showcases the Emirate’s furnishing and homeware industry. Ibn Battuta Mall and Dragon Mart are both well known for their extensive offerings in this sector and, to add to the excitement, we have a number of grand prizes and offerings, including brand new cars and home makeovers lined up to celebrate this new event.”