DUBAI’S LEADING ORGANISATIONS ATTRIBUTE SUCCESS OF DUBAI SHOPPING FESTIVAL IN ENHANCING THE EMIRATE’S RETAIL LANDSCAPE

27 January, 2019

Dubai, United Arab Emirates

As Dubai enjoys the festivities of the 24th edition of Dubai Shopping Festival (DSF), organiser Dubai Festivals and Retail Establishment (DFRE) highlights the positive comments from its strategic partners and key sponsors that are contributing to the success of the shopping event in boosting Dubai’s thriving retail industry.


DSF’s latest edition started on 26 December 2018 and runs until 2 February 2019; offering an exciting five-week programme of sales, events and activities. Residents and visitors can take advantage of a range of retail promotions, unbeatable deals from a variety of home-grown and international brands, and a host of entertainment for the whole family to enjoy.


Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) said: “Dubai Shopping Festival has formed the cornerstone of our highly successful retail initiatives for over two decades now. Thanks to the continued collaboration and drive of our government and private sectors partners, DSF has returned on a larger scale this year, spanning an impressive five weeks. The flagship retail event marks one of the city’s most anticipated events of the year and with a stellar line-up of unbeatable promotions and world-class entertainment, it continues to attract a high volume of residents and tourists looking for a truly unique, innovative retail offering.


This year, the contribution of our strategic partners and key sponsors continues to enrich the festival, evident by the variety of unmissable sales, global brand activations and diverse mall events that we have developed for families and children. As we look to further enhance Dubai’s retail sector, we remain committed to fulfilling ambitious retail strategies alongside the city’s leading entities to make Dubai one of the most desirable shopping locations in the world.”


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