DTCM and Dubai Culture sign MoU to raise awareness about cultural and heritage tourism offerings

DTCM and Dubai Culture sign MoU to raise awareness about cultural and heritage tourism offerings

15 September, 2014

DTCM and Dubai Culture sign MoU to raise awareness about cultural and heritage tourism offerings

Dubai, UAE; 15 September, 2014: Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Dubai Culture & Arts Authority (Dubai Culture) have signed a Memorandum of Understanding (MoU) to further unite their efforts in promoting Dubai’s cultural and heritage tourism offerings and implement the emirate’s vision and strategy.

The MoU was signed by His Excellency Helal Saeed Almarri, Director General of DTCM, and His Excellency Saeed Al Nabouda, Acting Director General of Dubai Culture, to support the strategic tie up between DTCM and Dubai Culture relating to various activities.

The agreement includes plans to leverage the expertise of each entity in developing programmes and events to promote cultural and heritage tourism. It also includes the development of training programmes for tour guides with a focus on Dubai’s culture, arts and heritage offerings as well as promoting these offerings internationally through DTCM’s global network of overseas offices.

His Excellency Helal Saeed Almarri said: “DTCM has always worked hand in hand with Dubai Culture & Arts Authority and this MoU serves to formalise our partnership. In addition to supporting the growth of arts and the appreciation of the emirate’s heritage through increasing public awareness in Dubai, DTCM will maximise our efforts to encourage the implementation of cultural initiatives internationally through our 20 overseas offices.”

His Excellency Saeed Al Nabouda said: “The MoU underlines our shared vision with DTCM to enhance collaboration across various government entities for achieving our goal of establishing the city as a regional and global business and leisure hub. This partnership will help in implementing shared projects and initiatives between both entities, which will support Dubai’s strategic approach. We are confident that the MoU will play an integral role celebrating the uniqueness of the city across all spectrums.”

A committee from DTCM and Dubai Culture will be formed to set up the programmes and follow up on their implementation.


Note to Editors

About Dubai’s Department of Tourism and Commerce Marketing (DTCM):

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.

For more information on DTCM, please contact:

ASDA’A Burson-Marsteller
Dubai, UAE
Tel: 971-4-4507600

About Dubai Culture & Arts Authority:

The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai. Dubai Culture plays a critical part in achieving the vision of the Dubai Strategic Plan 2015 of establishing the city as vibrant, global Arabian metropolis that shapes culture and arts in the region and the world.

The organisation has announced several initiatives that strengthen the historic and modern cultural fabric of Dubai. These include: The Sheikh Mohammed Bin Rashid Al Maktoum Patrons of the Arts Awards: The first of its kind initiative in the Arab world honouring individuals and organisations who have made financial or in kind contributions through sustained support to visual arts, performing arts, literature and film in the region; Sikka Art Fair: An annual art fair aimed at promoting Emirati and local artists in the UAE; and Dubai Festival for Youth Theatre: An annual festival that celebrates and fosters the art of theatre in the UAE.

For more information on Dubai Culture & Arts Authority, please contact:

Nivine William
ASDA'A Burson-Marsteller
+9714 4507600

Press Contacts
View All Press Contacts