- Showcased at Smart Dubai Government stand at region’s biggest tech and ICT expo
- DTCM champions Smart City strategy as being the future tourism driver
DUBAI, UAE, 12 October 2014 – Dubai Tourism’s website and mobile app were given an exclusive preview for media and delegates on day one of GITEX Technology Week, the largest ICT event in the Middle East, Africa and South Asia held at the Dubai World Trade Centre (12-16 October 2014). The online platforms are being unveiled to garner opinions and feedback from technology-expert GITEX attendees as part of the Smart Dubai Government exhibit in Sheikh Saeed Hall.
The Dubai Tourism stand has been designed around the visitor journey from an interactive digital perspective that includes behaviour prior to and during booking, as well as on arrival at their chosen destination. The newly previewed website showcases a significantly enhanced experience which incorporates the new Dubai city brand identity unveiled earlier this year at Arabian Travel Market. It will provide a much more engaging, informative and intuitive experience for visitors as well as rich content designed for multiple audiences – including business and leisure travellers, travel trade professionals and media.
The preview of the mobile app showcases how a traveller can use mobile technology to enhance their travel experience; and includes a location enabler which alerts visitors to special deals, offers and attractions in Dubai using new beacon technology.
The Dubai Tourism team is committed to the Smart City strategy announced in March 2014 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and will deliver targeted initiatives across the city to enhance the visitor experience.
Issam Abdul Rahim Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said: “Today’s global traveller expects to be connected at all-time wherever they go. Dubai recognises this need and we are responding with a strategic emirate-wide approach to becoming a true technology innovator.
“Dubai is a global tourism leader seeking to become the world’s most visited city and attract more than 20 million guests per year by 2020. Being a pioneer in technology is critical to maintaining our leadership and we are here at GITEX to champion the Smart City Strategy as a future tourism driver.
“Technology and connectivity have incredible potential to enhance the tourism experience as exemplified by our new website – whether it is used to boost consideration prior to booking to help create customized itineraries once a booking has been made, to provide a virtual tour guide on arrival, or to share personal travel experiences with friends and family through social media. Technology is not only changing how and why we travel; but it also has the potential to influence where we choose to travel – which is why it is an imperative enabler for marketing and promotions.
The Dubai Tourism @ GITEX Technology Week stand is located in Sheikh Saeed Hall 3 S2-S3/A21 at the Dubai World Trade Centre.
Note to Editors:
About Dubai’s Department of Tourism and Commerce Marketing (DTCM)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.
DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.
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ASDA’A Burson-Marsteller Dubai, UAE