Dubai Tourism rallies the VFR market through #MyDubai Hotel Edition
17 May, 2015
Dubai Tourism is uniting families across the globe and demonstrating the importance of the Visiting Friends and Relatives (VFR) market to the emirate. Part of the wider #MyDubai initiative, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) ran an exclusive hotel competition in 2014. The competition, spread over a period of three weeks, invited employees of each participating hotel to post images or videos that best defined their #MyDubai experience, with one winner selected from each hotel. The 11 finalists each won an all-expenses paid trip to Dubai for two members of their families to experience the city with them. The campaign and prizes embody the soul of Dubai - uniting families with their loved ones, celebrating their emotions and creating special moments for them to share. It further highlights Dubai’s positioning as a family destination that offers a unique getaway for the entire family with events and activities to entertain all ages.