Snapchat hosts Dubai Mall music and social media event
31 May, 2016
Social media platform Snapchat hosted its first-ever event in the Middle East – an evening combining music and keynotes from avid Snapchat users in the region. The event, Snapchat Party DXB, took place on 27 May at The Dubai Mall Ice Rink, hosted by Kuwait’s Sheikh Majed Al-Sabah, and was attended by around 3,000 guests. The first of its kind to launch in Dubai, the event aimed to connect Snapchat users across the GCC region, fronted by influencers and music artists, communicating in one universal language. The evening featured keynote speakers and live music performances by regional artists, connecting GCC countries through music and social media.