The Counter opens second shop at The Dubai Mall
15 December, 2015
HOTELIER MIDDLE EAST
The Counter has opened its second location in the emirates at The Dubai Mall. The first branch opened at The Beach at JBR. Originally launched in California in 2003, the burger brand has since grown to over 40 locations in the USA (including three airport branches), with additional locations in Ireland, Malaysia, Saudi Arabia and the UAE. The menu operates around a DIY model that allows diners to create a combination from a menu of over 100 ingredients. The eatery, also offers menu options for vegans and children.