Dubai

Our Favourite Moments From The 2017 Festival

A roundup of our favourite moments from DSF 2017
Every year, the Dubai Shopping Festival (DSF) line-up is filled with fantastic events. The 22nd edition of DSF, which lasted 34 days and concluded on 28 January 2017, was the biggest one yet with one of a kind outdoor markets, breath-taking fireworks and immersive fashion experiences. Check out some of our favourite moments from the festival.
1

12 Hour Exclusive New Year Shopping

Amazing discounts ring in the New Year

12 Hour Exclusive New Year Shopping

Amazing discounts ring in the New Year

Where else in the world can you celebrate the new year with 80% to 90% discounts on your favourite brands? The 12 Hour Exclusive New Year Shopping, unique to Dubai Shopping Festival, saw Majid Al Futtaim Malls offer a stunning private sale from 12pm to 12am on New Year’s Day at outlets in Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Centre Al Shindagha and City Centre Barsha. In addition to the New Year festivities, shoppers benefited from special rewards, promotions, product offers and live entertainment. A truly great start to 2017!
2

Market Outside The Box

Emerging brands occupy Burj Park

Market Outside The Box

Emerging brands occupy Burj Park

Burj Park transformed into a bustling market with more than 80 emerging brands on show, including local favourites TruEagle, Boom & Mellow and Wild Wood. Held over the last 10 days of DSF, crowds flocked to Market OTB to enjoy a packed lineup of onstage entertainment and live music, watch the latest creative documentaries in the pop-up cinema, or simply to chill in the sun while taking in the spectacular views of Burj Khalifa and The Dubai Fountain. To top off the experience, there were a host of food trucks offering yummy treats, as well as Dubai’s most popular eateries like Culinary Boutique, Seven Fortunes Coffee Roasters and Candy Dessert Bar.
3

Immersive Fashion

A celebration of fashion, music and dance

Immersive Fashion

A celebration of fashion, music and dance

Under the Apparel & Fashion Platform, Dubai played host to major fashion shows including Fashiontainment, Street Runways and Fashion Express. At DSF’s Fashiontainment weekend, British pop star Jessie J took the stage and electrified fans at Mall of the Emirates. She performed her number one hits, including Bang Bang, Who You Are, and Price Tag, while models strut their stuff down the runway in collections by international luxury brands – including La Martina, Reiss, Billionaire and Ermanno Scervino. While Fashiontainment was happening indoors, a series of fashion shows – known as Street Runways – were taking place outdoors across Dubai’s stunning cityscape. The latest collections in sportswear, urban clothes, traditional chic style and futuristic fashion were showcased throughout the Gold Souk, The Beach JBR, City Walk and the Office of the Future. To draw a close to the immersive fashion element of the festival, Fashion Express combined high-energy dance-offs with pop-up fashion shows inside popular stores at Ibn Battuta Mall, Dubai Festival City Mall and Deira City Centre. Amidst this buzzing atmosphere, shoppers witnessed the latest styles in action and were then able to buy the items right there in store.
4

The Beauty District

All the latest makeup tips and tricks

The Beauty District

All the latest makeup tips and tricks

Makeup lovers enjoyed a nine-day extravaganza at the enormously popular The Beauty District. At this pop-up beauty experience, shoppers had the opportunity to pick up a range of exclusive offers including DSF’s very own Beauty Boxes, as well as learn the latest beauty and makeover tips from celebrity makeup artists such as Mario Dedivanovic. Beauty retailers including M.A.C, Inglot, Clarins, Keihl’s, Galeries Lafayette, Paris Gallery and Benefit all provided exclusive beauty experiences at their kiosks within the district.
5

Dazzling Fireworks

Captivating firework displays across Dubai

Dazzling Fireworks

Captivating firework displays across Dubai

Dubai came alive at night with a series of magical firework displays every weekend during DSF. Spectators enjoyed the captivating bursts of colour every Thursday, Friday and Saturday at different locations including Global Village, THE BEACH and Dubai Festival City.