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DSF’s Fantastic LineUp

DSF 2017 Highlights
The Dubai Shopping Festival line-up is filled with fantastic events – from one of a kind outdoor markets, to breath-taking fireworks and immersive fashion experiences. Whether it’s about having fun with your family or being the first to get your hands on the best fashion brands this year’s festival starting 26 December 2016 promises to impress.
1

Happy New Year to You

Celebrate the New Year with amazing discounts

Happy New Year to You

Celebrate the New Year with amazing discounts

Where else in the world can you celebrate the new year with 80% to 90% discounts on your favourite brands? The 12 Hour Exclusive New Year Shopping is unique to Dubai Shopping Festival with Majid Al Futtaim Malls offering a stunning private sale from 12pm to 12am on New Year’s Day at outlets in Mall of the Emirates, City Centre Mirdif, City Centre Deira and City Centre Me‘aisem, City Centre Al Shindagha and City Centre Barsha. Adding to the New Year festivities, there’s the chance to win a shopping spree worth AED 50,000 plus special rewards, promotions, product offers and live entertainment. Happy New Year, indeed.
2

Market Outside the Box

Explore emerging brands in Burj Park

Market Outside the Box

Explore emerging brands in Burj Park

Shop from more than 80 local and international emerging brands in a fresh outdoor retail environment at the awesome Burj Park. From 19 to 28 January, Market OTB features a packed lineup of onstage performances in music, drama, dance and poetry. Want to chill in the sunshine? Grab a book and head to Park Central or catch the latest creative documentary in our pop-up cinema. No market experience is complete without good food, so tuck into something yummy from a whole host of food trucks and Dubai’s most popular homegrown eateries. Market OTB is truly the Centre of Now and one of DSF’s newest and most innovative events for exceptional shopping and entertainment. See you there.
3

Immerse Yourself in Fashion

Celebrate fashion, music and dance at Fashion Express

Immerse Yourself in Fashion

Celebrate fashion, music and dance at Fashion Express

Nothing draws a crowd and creates a fun vibe quite like a cool flash mob! During DSF, Fashion Express not only brings you high-energy dance-offs, but also pop-up fashion shows inside your favourite stores. You can see the latest styles in action at the pop-up fashion shows and then buy your favourite items right there in store – there’s no better way to shop! Catch all the action at Dubai Festival City Mall, Ibn Battuta Mall and City Centre Deira. Fashion Express is part of a line-up of events under the Apparel & Fashion Platform, which includes immersive retail experiences such as ‘Fashiontainment’ and Street Runways. Fashiontainment is a lively fusion of fashion and entertainment that merges a fashion show with a live music performance by an international celebrity. Models strut their stuff in the latest collections to the live soundtrack of an international artist – it’s a DSF must-see.  Street Runways are a series of fashion shows in collaboration with high-street brands where instead of your typical runway, the Street Runways feature an iconic Dubai landmark as a backdrop. With themes ranging from bridal to futuristic and urban trendy, it’s where fashion meets the best of Dubai’s stunning cityscape.
4

The Beauty District

Learn the latest makeup tips and tricks

The Beauty District

Learn the latest makeup tips and tricks

The Beauty District is a pop-up experience that combines exclusive retail experiences and offers together with beauty tutorials and the best beauty influencers. Selected retailers from the mall will be providing exclusive beauty experiences at their individual stations within the district.
5

Dazzling Fireworks

Lighting up Dubai nights every weekend

Dazzling Fireworks

Lighting up Dubai nights every weekend

Dubai comes alive at night and DSF is adding more magic with a series of spectacular fireworks displays every weekend at different locations including Global Village, THE BEACH and Dubai Creek, from 29 December 2016 to 28 January 2017.