Dubai Shopping Festival featured some memorable moments created for shoppers to enjoy the finest gold and jewellery in the city. Aside from fantastic deals on jewellery of all descriptions, exciting contests also kept the footfall in Dubai’s malls at a high level. A hundred lucky shoppers won 34kgs of gold thanks to a contest held by DSF’s organizers: Dubai Festivals and Retail Establishment and the Dubai Gold and Jewellery Group.
Even stores got in the act with the gold giveaways; one of DSF’s partners, Jumbo Electronics, gave away half a kilo of gold every week. It also held a special social media contest called #JumboIsGold which gave the lucky winner a Playstation 4 cast in solid gold, worth AED25,000!
Some of the notable items included Pomellato’s colourful, Italian style jewellery sold at The Dubai Mall and the Eddie Borgo Cult jewellery brand with its distinct street style available at Etoile La Boutique in the ever-popular Mall of the Emirates. DSF also showcased local brands and designers like the unique Bil Arabic pieces featuring Arabic lettering. A great opportunity for visitors to take home a sparkling memento with a distinct local feel.
In addition to the popular malls where golden deals were sought, the Gold Souk brought in large crowds of Dubai residents and tourists who bought necklaces, bracelets and fine diamonds. Whether indoors in humongous malls or outdoors in the cosy vintage outdoor market in Deira, DSF’s gold and jewellery selection definitely shined this year once again!