Fashion Insider: Ayah Tabari's Dubai shopping tips
Describing itself as a “fun, energetic and bohemian” brand, Mochi launched in Dubai in 2013 and has since established its presence on the world stage. The label’s name comes from the word ‘cobbler’ in Hindi, and it works with local artisans from various cultures to create distinctive clothing while empowering communities. Based in Dubai Design District, Mochi has seven ready-to-wear collections as well as a children’s line, that have featured at fashions weeks in London, New York and Paris. Ayah Tabari, the label’s founder and designer, talks about her influences during Dubai Shopping Festival.
Interview with All Things Mochi founder Ayah Tabari
Ayah Tabari, the brains behind vibrant fashion label Mochi, discusses her colourful creations
Describing itself as a “fun, energetic and bohemian” brand, Mochi has the honour of being the first Dubai-based fashion label to be represented on NET-A-PORTER. Launched in 2013, Mochi works with local artisans from various cultures to create distinctive clothing. Ayah Tabari, the label’s founder and designer, talks about her style influences and insider fashion tips this Dubai Shopping Festival.
How did you come to create Mochi?
Mochi was born to support stitching communities and their talented work worldwide. We travel to different destinations to design each collection, and support these communities by creating jobs and work opportunities among women in the hopes of contributing to their wellbeing, standard of living and purchasing power.
They really are a joy to work with, and I think that unique aspects come from the communities and how they bring the pieces to life. Even though I try to always be on trend with my designs, every piece is unique to its owner – and that’s what makes it so special.
In what ways is the brand influenced by its Dubai roots?
The brand is influenced heavily by the support network I have in the region; I really wouldn’t be able to do it without my family and friends.
Where are your personal favourite places to shop in Dubai?
I love Mall of the Emirates and Mercato Mall. I’ll buy my staples in Zara and then usually pair those with Mochi pieces.
Are you excited about this year's Dubai Shopping Festival?
DSF is great for shoppers to pick up a bargain. The Harvey Nichols sale is my favourite, because you can find a wide range of items from both contemporary and luxury designers, at very reasonable prices. I just picked up some great Stella McCartney shoes.
What should people shop for this DSF?
Sock boots have been big this year. They’re everywhere and I personally love them, as they’re super fun to wear with any outfit. Velvet has also been big this season, and I’ve picked up a few awesome velvet pieces during the DSF sales.
If you had to put together a 'Dubai' look this DSF, what would it be?
I live in casualwear these days, so I’d create a more laid-back look. Maybe an oversized sweater, pair of mum jeans and Veja sneakers.
Shop the latest All Things Mochi collections at Dubai Design District, Level Kids at City Walk and Harvey Nichols in Mall of the Emirates.
Dubai Corporation of Tourism & Commerce Marketing