The 20th edition of Dubai Summer Surprises (DSS) came to a close on Saturday, 12 August after six weeks of citywide celebration featuring great events, rewarding deals and family fun that spread cheer and happiness among residents and visitors. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSS 2017 transformed the city into a cool and fun summer oasis for the whole family with an exciting line-up of events and activities including shows by world famous cartoon characters, activations featuring global brands and products, and unique dining and shopping promotions, offering prizes and even more surprises.
With numerous retail promotions across top jewellery, furniture, kidswear, and electronics, DSS contributed towards boosting the city’s retail sector this summer season. Each week a 72 hour sale offered shoppers additional exclusive discounts, while retailers slashed prices on select merchandise for a limited period during the Friday Surprises. The DSS shopping extravaganza culminated in the Grand Finale Sale from 10-12 August, with even further discounts.
On the entertainment front, the DSS 2017 highlights included live entertainment from Iraqi singer Waleed Al Shami, whose performanced kicked off a series of free in-mall concerts. The fun continued with Balqees, who dazzled fans at Mall of the Emirates on 4 August. Children and adults alike enjoyed live entertaiment across Dubai, including the Ghostbusters Live Show; Beep Beep’s Birthday at Dragon Mart 2; Cirque Extreme; Out of the Blue Comedy Show at Mercato Mall; Pirates of the Gulf; Little Red Tweety Hood and Transformer’s Guardians of the Knight at Ibn Battuta Mall; and Under the Sea.