The 20th edition of DSS 2017 comes to a successful end
It’s been a brilliant summer of sales for residents and visitors alike in Dubai this year. The 20th edition of Dubai Summer Surprises (DSS) came to a close on Saturday, 12 August 2017 after a celebration of all good things the city has to offer. Kicking off on 1 July 2017, Dubai Summer Surprises offered an eventful summer filled with unforgettable deals, family friendly entertainment and live music shows.
Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), Dubai Summer Surprises transformed Dubai into a shopping and leisure destination boasting of six weeks of sale.
Shoppers enjoyed slashed down prices of their favourite items from top brands in jewellery, furniture, kidswear, electronics and more. To make this year's edition an unforgettable time of sales, the weekly 72 hour sale allowed shoppers a chance to get exclusive additional discounts.
Meanwhile, the Friday Surprise added pizzazz to the shopping experience where selected retailers offered special deals for a limited period only. The event culminated with the Grand Finale Sale from 10-12 August with even bigger discounts.
The Mall of the Emirates came alive to the magical voice of Balqees on 4 August. The popular songstress known for her hits Ya Hawa and Majnoun mesmerised audiences at a free concert. This year's event opened to the melodic voice of acclaimed Iraqi singer and composer Waleed Al Shami on 1 July. The performance was the first of a series of free in-mall concerts during DSS bringing you the best music performed live by much-loved Middle East artists.
Plus, we had an exciting line-up of events, activities and entertainment live shows including: Ghostbusters Live Show, Beep Beep’s Birthday at Dragon Mart 2, Cirque Extreme, Out of the Blue Comedy Show at Mercato Mall, Pirates of the Gulf, Little Red Tweety Hood and Transformer’s Guardians of the Knight at Ibn Battuta Mall Under the Sea and Sikka Around the City at City Walk and so much more.
Stay tuned to the next edition of Dubai Summer Surprises in 2018.