Spotlight on Michela Celena, Head of Delegations, Dubai Business Events
What is your area of responsibility within Dubai Business Events?
I am responsible for all visiting delegations to Dubai. In my role I look at positioning Dubai as a premier business events destination through the implementation of study missions and familiarisation trips to Dubai aimed at planners and organizers of international business events, i.e. corporate meetings, association conferences, incentives and exhibitions.
What is your favourite part of the job?
I love when, after months of planning and organizing a study mission, everything comes together; delegations arrive and you can see their excitement to be in Dubai and experience the city. I enjoy spending time with them during their stay and get to know their impressions and what they enjoy the most.
What is your favourite Dubai experience?
My favourite Dubai experience is walking around the historic Al Fahidi district and taking the abra across the creek. It is impressive to think how the city has developed in such a short time.