Dubai Business Events staff member profile

Dubai Business Events staff member profile

Noora Abdulla Al Hathboor, Senior Executive, Congress Ambassador Development

What is your area of responsibility within Dubai Business Events?

As part of our Al Safeer Ambassador Programme, I am responsible for identifying well-connected professionals from associations, government, institutions and businesses in the city who might be interested in working with Dubai Business Events when bidding for international business events. The programme currently has more than 300 prominent members and we are excited that in this year alone we have recruited 161 new ambassadors and assisted with 35 bids for international conferences.
I also assist with the development, coordination and implementation of strategies to grow new conferences often in partnership with societies, corporations, government entities and local event organizers in Dubai.

What is your favourite part of the job?

My favourite part of the job is that I get to interact with people from different backgrounds and industries, learning and sharing experiences with industry peers. I also enjoy receiving regular updates about what’s new in the market and the city.
I have attended many seminars, trainings and workshops that have added immensely to my understanding of business events. One the most memorable experiences was being able to attend the International Association of Professionals Congress Organizers (IAPCO) Annual Seminar in Switzerland in 2015. Not only did I get the opportunity to network with industry peers and experts but also benefitted from the intensive training sessions. It was such a great experience, sharing best practices, the exchange of knowledge and above all, promoting Dubai as a business events hub.

What if your favourite Dubai experience?

By far, one of my all-time favourite Dubai experiences has to be sky diving at Sky Dive Dubai on my birthday! Seeing Dubai from above was truly incredible and I would recommend it to any thrill-seeking visitor! Also, as Dubai’s food and beverage industry is rapidly growing, I like to visit new restaurants and enjoy relaxed evenings with friends and families. And finally, I always love to relieve stress through a little retail therapy! There is no better place to do that than at world’s largest mall- The Dubai Mall.