Dubai is a cosmopolitan city of diversity, and contrasts at the crossroads of Europe, Asia and Africa. In the blink of an eye, the city has transformed itself into a buzzing international metropolis. Easy accessibility, state-of-the-art infrastructure, modern venues and hotels as well as unique partnerships between the government and the meetings industry has placed Dubai as the leading business events destination in the Middle East.

Dubai brings together the highest standards of comfort and convenience with the traditional adventure of Arabia. From bustling souqs to towering skyscrapers to the vast desert, Dubai is an ideal location for any business event.

Its strategic location between East and West means that one-third of the world’s population is within a four-hour flight and two-thirds are within an eight-hour flight. In addition, the Dubai International Airport is served by over 125 airlines flying to over 260 destinations.

Choosing Dubai means choosing a genuine global brand that embodies excellence, opportunity, advancement and partnership. Add to that a collective public and private focus on creating a truly world-class business events ecosystem and you have the perfect host city.

Here are 10 reasons why Dubai is the ideal location for any business event:

1. Easy to get to

Dubai’s central location makes it one of the busiest travel hubs in the world. Dubai International Airport is ranked as the number one hub for international passengers with annual traffic over 78 million passengers in 2015.

Over 150 airlines operate at Dubai’s two airports, connecting to over 280 destinations across the globe. Dubai’s second airport, Al Maktoum International Airport, will have the capacity to handle 240 million passengers when it’s fully operational.

Emirates Airline is Dubai’s flag carrier, with flights to and from over 165 destinations worldwide. Since launching in 2009, flydubai has become the world’s fastest start-up airline, flying to more than 100 destinations across the GCC, Asia, Africa, India and parts of Europe.

2. World-class infrastructure

Who ever imagined a small Arab village would become the powerhouse it is today? Dubai boasts a world-class infrastructure. Well-maintained roads, excellent public transport and connectivity, including the state-of-the-art Dubai Metro are just some of the services you can expect here. Dubai also has modern medical facilities and emergency hospital services.

3. Hotels for all needs and budgets

Dubai has a diverse range of premium, standard and budget hotels offering services that cater to all needs and budgets. There are currently more than 670 hotels with more than 98,000 rooms. Current estimates show that a total of 160,000 rooms are expected by 2020.

4. State-of-the-art venues

Dubai has a plethora of flexible business event facilities, from a meeting room for 10 people to a convention for thousands. Dubai International Convention and Exhibition Centre (DICEC) has 100,000+ square metres of exhibition and meeting space and is only a 10-minute drive or a Metro Red line ride from the airport. In addition, an array of hotels in Dubai offers high quality and sizeable meeting space.

5. Abundance of business opportunities

Thanks to Dubai’s ideal location, excellent connectivity and extensive business services, Dubai has become a centre of trade and commerce for the entire Middle East.

Our government is pro-business, with the most transparent business regulations in the region. Dubai provides tax-free zones, first-class physical infrastructure and access to an experienced and skilled labour force.

With the newly established Dubai Association Centre, the Emirate now has a platform that lets international associations easily setup an office or representation in Dubai to tap into the vast growth opportunities for associations in the region.

6. A growing knowledge hub

Dubai is a growing knowledge hub with a significant number of universities and research centres committed to paving the way for technological and scientific advancements.

Dubai has established prospering communities to share knowledge and exchange of ideas, including Dubai Biotechnology and Research Park, Dubai Media City, Dubai Internet City and Dubai Healthcare City.

7. Safe and secure for all

Dubai is a politically stable environment and a safe city for citizens, residents and visitors alike. According to Interpol, Dubai is one of the safest cities in the world in terms of crimes and health, making it a reassuring ground for all delegates. Business event delegates also have access to state-of-the-art health facilities and paramedics in hotels.

8. Rich on adventures and experiences

Adrenaline-pumping desert safaris, luxurious spa breaks, sumptuous meals, relaxing dhow cruises, high-octane skydives and exhilarating water park rides — just some of the unique experiences Dubai offers its guests.

And you’ll find that our city is one of contrasts and our people are a melting pot of cultures. The contrast of old and new provides a cultural experience deeply rooted in Arabic tradition, set in a modern environment.

9. Restaurants and entertainment to suit any taste

From Arabic to Asian, French to Mexican and everything in between, Dubai offers food lovers a tantalising array of mouth-watering options to treat your taste buds. And the city is known for its vibrant nightlife and entertainment scene, where you can relax at blissful beach clubs or watch the world’s most exciting horse race.

10. Experienced industry support

The business events community in Dubai is one of the most experienced, dedicated and service minded in the world. In Dubai, the strong teamwork between industry and government partners will ensure your success.