La Mer

Dubai’s hip crowd has a new hotspot in the form of La Mer, an urban beachfront destination combining sun and sand with shopping and style.

With turquoise waters, white sands and funky murals, this destination brings a splash of colour to the upscale Jumeirah 1 neighbourhood. Comprised of four distinct zones, the development boasts a modern industrial aesthetic.

Take a stroll across the south and north zones, where you can enjoy the laid-back vibes at over 130 shops, cafes, restaurants and beach activities. The Beach offers even more commercial, residential, hospitality and entertainment options for the whole family.

Soak up the sunshine along the redeveloped beaches, with sun-loungers and cabanas available to rent (for an especially chilled out afternoon, hop onto the shoreside hammock). Or discover thrills at Laguna Waterpark – a one-of-a-kind waterpark featuring an exclusive surf attraction.

Now a fast favourite among the locals of Dubai, La Mer’s picture perfect views of the Dubai city skyline including the Burj Khalifa – make it a must-visit.