The season's highlights
As August approached, it was time again to stock up on classroom essentials for the start of a new school year. From 16 August to 7 September, Dubai was the place to be for back-to-school shopping. Residents and visitors took full advantage of bargain offers and bundle deals at all the major malls on everything, from stationery and backpacks to lunchboxes and even laptops.
Some of the top brands that featured incredible promotions during the season included electronic stores Jumbo and Virgin Megastore, supermarkets Carrefour and LuLu Hypermarket, fashion outlets Tommy Hilfiger and Monsoon Children, sports stores adidas and Stadium and homeware stores Home Centre and Homes r Us.
Robinsons, Mercato Mall and The Outlet Village were among many iconic shopping spots in the city that hosted engaging events for children, including games, creative activities, talent shows and science workshops.
As with any exciting festival, over 16 malls around town also gave shoppers fantastic opportunities to spend and win big prizes daily.