Get ready for Dubai Summer Surprises 2020

The season’s biggest shopping extravaganza is packed with more than just great deals
Dubai Summer Surprises, the city’s annual shopping and entertainment festival, returns from 9 July to 29 August. This sunny seven-week season ushers in a flurry of incredible bargains and activities for visitors and residents alike, from spend-and-win promotions to daily deals. Top brands and shopping malls across the city also get into the festival’s spirit, while families will find a whole slew of unmissable activities from morning to night.
1

Super sales

Non-stop shopping

Super sales

Non-stop shopping

Spending teamed up with massive savings

Nearly every attraction and venue in the city is celebrating Dubai Summer Surprises. Timed perfectly with the city's reopening, it's the perfect opportunity to explore Dubai from corner to corner, while fuelling up on extraordinary deals. Taking all the safety precautions mandated by the government, shoppers can now revamp wardrobes, upgrade gadgets, splash into family fun and book luxury staycations in Dubai. Some of summer’s best savings include widespread offers for RAKBANK and Mastercard customers, exclusive discounts across Apparel Group fashion stores and 50% off stays at premier hotels like Fairmont Hotel The Palm and Mövenpick Hotel Jumeirah Beach.
Location
  Citywide

2

Events galore

Jam-packed calendar

Events galore

Jam-packed calendar

Free shows, concerts and entertainment for all

This year, Dubai Summer Surprises promises to make events as memorable as the shopping sprees, often combining the two into one fantastic experience. Star-powered concerts, free activities and kid-friendly fun feature in the summer calendar and is sure to captivate all ages. Shoppers can pick up tricks from roaming acrobats and entertainers who will sweep across malls with their lively antics and acts.
Location
 Citywide

3

Affordable experiences

Oodles of fun

Affordable experiences

Oodles of fun

DELVE INTO THE DUBAI LIVING

Dubai has a host of venues designed to deliver unforgettable experiences and the summer brought those delights to everyone at unbeatable prices. One of the best offers comes from Emaar Entertainment, allowing movie-goers at Reel Cinemas to further indulge in fun with 50% off at two of the city's top attractions – Dubai Aquarium & Underwater Zoo and At the Top, Burj Khalifa. There's even something for the style-conscious gamers too, who can sign up for an interactive experience that packs in Dubai-centric challenges and opportunities to win shopping vouchers!
Location
 Citywide

4

Big wins

Limitless surprises

Big wins

Limitless surprises

Hundreds of shoppers were rewarded with amazing prizes

Big wins are up for grabs, thanks to everything from raffle draws to spend-and-win competitions that run throughout the festival. Many will get to test their luck as cars, cash, gift vouchers and instant prizes dazzle shoppers every day.
Location
  Citywide

5

Daily deals

The best for less

Daily deals

The best for less

Every day presented opportunities for fantastic new buys

If there’s one thing Dubai Summer Surprises is known for, it’s that no two days are the same. Every day sees an exceptional deal on offer for 38 consecutive days, thanks to the Deal of the Day or Daily Surprises. That’s right – one store in one location becomes the lucky spot for discounts galore on one chosen day. It catered to all kinds of shoppers, from parents seeking fresh trends for their little ones to fashionistas who wanted to get in on the latest looks with beauty and fashion makeovers.
Location
  Citywide

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