Dubai Tourism Launches Event Industry Report to Set the Stage for Continued Collaborative Sector Development
24 January, 2016
Dubai Tourism has launched its inaugural ‘Ticketed Events in Dubai’ 2015 report as it seeks to share collective findings to better equip organisers in the decision-making process to help grow existing events and to launch new ones based on type, scale, price points, calendar opportunities, buying behaviour, event attendee potential and optimum capacity. Dubai’s event industry, a core pillar of the city’s tourism destination proposition, remains a strong and growing contributor of economic value to the emirate’s GDP. Building off a mature calendar of regularly renewed, world-renowned leisure and business events, the event offering is well complemented by a diversified mix of entertainment, sport, theatre, art and cultural entrants, collectively aimed at attracting international and domestic audiences.