What started out as a personal project to embrace sustainability and give back to the community, led Dominic Nowell-Barnes to start his unique athleisure brand made of 100% recycled plastic. At the same time, Christine Wilson was on a journey to embrace upcycling and help reduce plastic waste. Find out how two unique businesses, born during the pandemic, are bringing sustainability closer to consumers. The episode also pays homage to KAVE in Alserkal Avenue, where sisters Rania and Zaina Kanaan are giving the city’s vibrant community of DIY enthusiasts and upcycling creatives a platform for growth.

What started out as a quest for the perfect ramen in Dubai developed first into a popular supper club and then into a meal kit delivery business, So Good Noodles. Find out about Neha Mishra’s culinary journey, how Dubai’s food scene inspired her, and the support she got along the way from fellow food entrepreneur Chang Sup Shin, CEO of 1004 Gourmet.

In a race for excellence that has no finish line, Dubai is the R&D cradle of our tomorrow, nurturing ecosystems that thrive on innovation and disruption that fosters transformation.

Fuelling exponential realities for today’s entrepreneurial visionaries, Dubai is a magnet for the world’s brightest and most curious.

From pioneering next-gen technologies to powering global adoption, Dubai is made for businesses that seek new frontiers in innovation and sectors that are gearing up for accelerated transformation.

With uncompromising credibility, consistency and unparalleled connectivity, Dubai is a global nexus provding a superlative testbed for innovators, transformers, and disruptors.

From Fortune 500s to aspiring unicorns, today’s leaders and tomorrow’s pioneers share a common reality on the best global choice for their growth.

Dubai is the flagbearer for the next generation of visionaries in a borderless world of unprecedented choice.