About Back to School 2019

Families enjoyed great deals and more

As the summer holidays came to an end, parents and children across the region got ready for the start of a new academic year. Dubai was the best place to be for back-to-school shopping, with discounts and deals at all major malls on everything from shoes and stationery to lunchboxes and backpacks.

From 16 August to 7 September, Dubai’s ‘Back To School’ promotional period offered incredible opportunities for parents to monitor spending on small, everyday items to amass greater savings in the long haul. This occasion, which has been integrated into Dubai’s shopping calendar for over a decade, also brought exciting prizes that included scholarships for some lucky young shoppers.