Tourism Vision

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Tourism Vision 20190903T135202 20191113T142518:637092519186618487 About DTCM Dubai’s Tourism Vision 2022-2025 is a strategic roadmap with the key objective of attracting over 23 million visitors annually by 2025. The vision is led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and UAE Vice President and Prime Minister. Learn how we’re going to attract over 21 million visitors annually by the year 2022

Dubai Tourism has defined the Tourism 2022-25 Strategy to ultimately drive all players in the ecosystem towards a common goal: to make Dubai the most visited destination with more than 23 million visitors by 2025, in addition to being the most recommended city with the most repeat visitors.

This entails a stronger and even more urgent agenda to synchronise efforts in the delivery of five strategic pillars:

1. Increase leadership across Core and Diversified markets
2. Offer end-to-end and 'Only in Dubai' experiences
3. Communicate the Dubai offering through personalised, data-driven marketing
4. Further enhance our attractiveness as a Business Destination
5. Deliver as one agile tourism ecosystem

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English Dubai Corporation of Tourism & Commerce Marketing